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‘Ae dil hai mushkil’ and ‘Shivaay’ review, box-office earnings report


This Diwali, it will be a double celebration with two movies releasing on the same day. Karan Johar’s “Ae dil hai mushkil” and Ajay Devgn’s “Shivaay” will give each other a real tough competition at the box-office. Normally price of tickets goes higher during festive season but this time it is crazily high, as two big personalities are going to release their respective films on the same day.

Normally the range of tickets is between Rs 150-500, but this time it went up to nearly 30 percent. Morning show ticket price is around Rs 400-450, and the night show tickets will cost around Rs 800. Not only this, online booking which they opened on Monday has also received amazing response with few shows being sold out completely. Analyst say that, the strong star cast of the movie attracts viewers to larger extent. ADHM starring Ranbir Kapoor, Aishwarya Rai and Anushka Sharma, while in “Shivaay” Ajay Devgn will be seen playing the main lead along with Saiyesha Sehgal and child artist Abigail Eames.

“Due to festive season, many companies offer, their employees some great bonuses, incentives, which people usually don’t mind spending it on their family outings, movies and many other things. This clearly sets the festive mood and both the filmmakers are cashing in on this. The name of big stars in the movie is another attracting factor”, says Komal Nahta, Trade Analyst.

“People who love going to watch movies don’t mind spending on their favorite movie tickets which is comparatively high from previous year” says an employee of popular cinema chain, on a condition of anonymity.

Cinepolis Business Head, Devang Sampat, says, “There is a hike in the ticket prices but only five percent as compared to last year, considering that it’s a festive season, the blockbuster ticket pricing is kept in mind”.

Before the release through the ticket sales, Ranbir Kapoor and Aishwarya Rai movie has a slight edge as Karan Johar is a multiplex darling, whereas Ajay Devgn’s movie will be released in more mass centers but only spot sales will reveal the real revenue.

“Ae dil hai mushkil” is already receiving amazing from response from other celebrities who attended the special screening held by its makers and it seems it will have a slightly upper hand, with the kind of buzz around them. Who will come out as winner; well will be declared in few more days.


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